NEW GONOW Group, formerly known as GONOW Automobile, was established in 2003 as one of China's pioneering explorers and practitioners in the domestic automotive industry. In 2010, it partnered with GAC Group to establish GAC GONOW, pioneering a mixed-ownership economic model between state-owned and private enterprises. In 2016, NEW GONOW was formally established, precisely targeting niche markets and focusing on expansion in the recreational vehicle (RV) and new energy commercial vehicle sectors. It has since become a pioneer in the full industrial chain model for automotive niche markets.

The Group's headquarters is located in Shanghai's Pudong New Area, a globally renowned financial hub. Its operations span three core sectors: intelligent automotive manufacturing, vehicle operations, and automotive finance. Equipped with industry-leading smart manufacturing facilities, R&D centers, and internet operations hubs, the Group is dedicated to deep exploration in the “Internet + Automotive” domain. Through the independent development and operation of internet platforms such as ‘Quyexingqiu’ and “Binghuodi,” it has emerged as a pioneering force among domestic automakers venturing into the internet sector.

In terms of manufacturing and layout, the Group operates advanced production bases both in China and overseas, including Tongxiang and Taizhou in Zhejiang Province, Shiyan in Hubei Province, Shangqiu in Henan Province, and the Melbourne Smart Manufacturing Base in Australia. Simultaneously, the Group continuously integrates premium global resources, establishing strategic partnerships with renowned domestic and international brands and R&D institutions such as Shanghai Jiao Tong University, RWTH Aachen University, and Hobby Motorhomes. This has formed a strategic layout featuring domestic-international synergy and regional mutual support, providing robust technological backing and market competitiveness for the Group's development.

The Group steadfastly upholds its corporate mission of “Building Quality Vehicles for Our Families,” adheres to the core values of “Customer First, Employee Satisfaction,” and continuously advances toward its vision of “Becoming a Full Value Chain Service Provider in Automotive Niche Markets.” Through exceptional products and services, the Group has earned widespread recognition and support from all sectors of society. It has been honored with numerous accolades, including “National Automobile Export Base Enterprise,” “Well-Known Trademark,” “High-Tech Enterprise,” “Top Ten RV Brands in China,” and “Australia's Best RV Model.”

Looking ahead, NEW GONOW Group will continue to deepen investments in technology, market development, and services. Guided by an internet mindset and integrating the O2O shared economy model, we will align with the development themes of the “new economy,” “new infrastructure,” and “new consumer trends.” We will continuously expand our full-industry-chain development model for recreational vehicles and new energy commercial vehicles, precisely meeting customers' personalized needs while consistently leading innovation in automotive niche markets.

New Gonow Group firmly embraces the core philosophy of a "culture-driven enterprise," treating corporate culture development as a foundational pillar for sustainable growth and enhanced competitive capability. The Group not only pursues excellence in its operations but also makes substantial investments to elevate its corporate sophistication and soft power. To this end, New Gonow has equipped itself with state-of-the-art indoor and outdoor activity facilities, making health and vitality distinguishing attributes of its employees. On the cultural front, the Group routinely organizes a variety of sporting events and has innovatively established a Skills and Culture Festival, providing employees with a prominent platform to showcase their talents.

Furthermore, the Group’s corporate culture extends beyond attention to employees’ material quality of life to a deep commitment to meeting their spiritual and emotional needs. We believe that when employees work and live in an environment that nurtures both body and mind, greater creativity and cohesion are released, collectively driving New Gonow Group toward new heights of achievement.